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Smokey bear is a campaign and advertising icon of the u.s But if you reside in an area prone to drought or forest fires, you can help prevent natural disasters by following simple fire safety guidelines. Forest service in the wildfire prevention campaign, which uses the slogan only you can prevent wildfires

Learn about the history, origins, and messages of smokey bear, who was inspired by a real bear cub rescued from a wildfire in 1950. Changing conditions, a history of fire suppression, and other factors mean that fires are, unfortunately, only getting worse In fact, smokey was so popular in the early 1950s that he became the living icon of the wildfire prevention advertising campaign that had started in the 1940s and the message of “only you can prevent forest fires” (later changed to “only you can prevent wildfires”) was born.

Learn about the history and impact of smokey bear, the iconic symbol of wildfire prevention in the u.s

Find archival collections, publications, photos, and more about the campaign and the bear.

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