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43% of gen z now prefer social video platforms like youtube and tiktok over traditional tv time spent streaming video is rising to over 4 hours daily, while traditional tv viewing declines. Social video platforms like youtube and tiktok are changing how young audiences consume entertainment, with new data showing a significant shift in screen time away from traditional tv. Nearly half of gen z say that youtube or social video platforms are their preferred entertainment platforms over traditional tv or paid streaming

According to activate consulting’s technology. And that’s a problem for the streaming giants. Microdramas are becoming more popular, which is good news for platforms like youtube and tiktok that appeal to gen z.

A significant 43% of gen z consumers now actively prefer youtube and tiktok over traditional tv channels

This is not just about supplementary viewing In our survey, when asked which is more relatable to them — youtube, traditional tv/streaming/movies, or that they’re equally relatable — more than half of gen Z youtube users chose youtube Only 15% chose traditional tv/streaming/movies.

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