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Learn more about google ads data manager Upload customer lists for better conversions how to upload a customer list or email list to facebook (meta) & how to create a lookalike audience. Customer match lets you reach your customers using the data they share with you.
Understand how to upload a customer list to google ads to create targeted campaigns 📈 google ads customer match strategy Boost conversions by engaging with audiences familiar with your brand for better roi.
Want to target your existing customers with highly relevant google ads
Customer match lets you target ads to your customers using the data they share with you You can create a csv file including customer data and upload it into google ads or you can connect a new data source to incorporate this targeting into your campaigns. Google hashes this data securely when you upload it These steps build on the essentials of compliance, data preparation, and campaign optimisation
Customer match works across google search, youtube, gmail, and display campaigns, offering flexibility in reaching your audience. Enter a name for your customer list Select whether you want to upload a plain text data file or a hashed data file Whichever type you choose to upload, your file must meet the following requirements
The file must be in csv format
The first row of the file must contain the column headers The only required column header is “email” if uploading hashed data, there are some additional. We suggest that you give the audience a name that includes the date This gives you a clear reference of when the data runs up to (e.g., “january 2025 customer match”)
Select the data type you want to upload Email address phone number first and last name zip (postcode) country click upload file and select your csv file from your computer. Go to the “tools & settings” menu, and under “shared library,” select “audience manager.” create a new customer list Click on the “+” sign and choose “customer list.” upload your file
Select “upload a file manually,” choose your file (e.g., csv), and fill in the required details
You can set the membership. Account owners or administrators can use the customer match section of the google ads api to upload data files and manage their customer match audiences Advertisers can upload a data file, add or remove customer data or edit configurations through the api. Customer list is an audience targeting feature in google ads
It allows you to upload customer data (such as email addresses, phone numbers, and addresses) to google's platform The customer match lists are used in smart bidding and optimized targeting When you create a campaign, you can use this data to target a specific audience or exclude some audience segment. In order to target ads to your customers, the customer match data you upload must be formatted correctly
The most important formatting guideline is to ensure that your column headers in your customer data file use the exact names specified in english
The rest of your data may be in any language, but the column headers must be in english.
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