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Arnaud kerviche, urban decay's vp of marketing, tells me that, ultimately, they wanted to evolve the classic palette based on shifting consumer trends Urban decay limited edition naked palette original revival urban decay’s naked palette original is back for a limited time, with its iconic neutrals in matte, shimmer, and satin finishes. Makeup habits evolve as we do, so the brand decided to launch similar iterations—such as naked2 basics and naked3 soft pinks —while the original set was phased out.

On august 4, urban decay relaunched the naked eyeshadow palette in an updated formula Now, the brand is relaunching it for a limited time at ulta beauty. Here, read everything you need to know along with our editor's review.

The iconic urban decay naked palette was discontinued in 2018

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