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Inspired by our founder’s great aunt joanie and the principle of buying less but buying better, we have championed slow fashion from the beginning by making unique styles that don’t just follow the latest trends and that stand the test of time. Created in collaboration with the iconic british heritage brand, this capsule collection is inspired by laura ashley’s rich history and extensive archive. At joanie, we aim to replicate the thrill of the find

Falling in love with one of our styles is like discovering a real gem that fits you perfectly, is easy to care for and will be treasured for years to come. Introducing laura ashley x joanie With styles inspired by some of the most iconic eras for fashion from the ‘40s through to the ‘90s, we specialise in retro silhouettes, print dresses, and timeless styles!

A nostalgically inspired womenswear brand, inspired by vintage style and created with a fun, modern twist

In extended sizes, unique prints and classic shapes. Shop our latest and greatest styles here Our new collection of shoes is here

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